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With that constraint removed we were able to build the applicator to the optimal form that delivers timeless universal function for male and female users. With deep empathetic understanding for the user’s needs, a strong understanding of current market conditions, and solid manufacturing expertise we have created covered®.īy building an online community where the user is educated and walked through their perspiration needs we have been able to strip away all excess packaging needed to compete in the current retail environment.
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Most if not all of the current solutions are not recyclable contributing to the growing epidemic around waste management. With average life expectancy in developed markets growing most users are expected to use a minimum of 260 different deodorant solutions during their lifetime. We have studied the journey all humans go through around perspiration and their relationship with deodorant. The system consists of web portal, a unisex timelessly designed applicator, and an effortless product refill subscription service. This comprehensive system challenges the status quo by offering much needed education around the science of sweat prevention and protection. covered® is universal deodorant and antiperspirant solution for both male and female users that is more environmentally friendly than anything that exists on the market today. A 100% human driven alternative that addresses the common struggle we all endure, perspiration. This is a passion project that would not of happened without the dedication and hard work of the following extremely talented and skilled creative professionals:Įddy Ymeri, John Hall, Will Tham, Paul Angeloni, Mike Ciccarello, Leah Kopke, and Taylor Whitney.
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